DLB Marketing

Ideally your website will be amazing. Bringing you hundreds of sales leads, and targeted clients – and at the lowest cost possible. But when should you put cheap web design before the quality of your website? There are some qualities that are absolutely essential for any website – regardless of your budget.

You must always bear in mind that your website = your shop window. If your website is a poorly-designed and confusing, visitors will not think “they must have gone for a cheap web design in order to spend more on customer service”. They will, instead, make an instant judgement on your business – just as they would in a messy, poorly designed shop window-front.

So, what are the essential features of a website?

Clean & Professional Design

Cheap web design packages often offer a “standard template” type design – be careful, as if this does not match your company or the type of website you are looking for, it can be unsuitable. Your website visitors should feel “at home” on your website – they know where to click to find out the information they need. Professional, bespoke design can make a huge difference here.

Easy access to information

Again, the “standard” design options offered by cheap web design packages may not suit the nature of your website. You need to decide, with your specific business in mind, which information is the most important for your visitors to read, and which is less important. The layout of your website is hugely important in keeping visitors on your website – if they cannot find the information immediately, chances are they’ll leave your site and search elsewhere.

Appropriate use of Flash and graphics

Many budget web design offers are for websites designed entirely in Flash. This is a no-go area if you wish to be found in Google! While free online software certainly exists to create a flash based website (especially used by photographers, or designers to display portfolios), this is often far from the ideal solution – as they are most often far far from the top of Google search results for relevant keywords or phrases.

In conclusion, don’t skimp on the essentials!

It is also important to consider the speed of the website loading, the navigation (so not to confuse visitors), accessibility, and the server (to ensure your website is constantly online).

In conclusion, of course, cheap web design does exist – but it is very important to bear in mind the essential elements that can make a website a success. Visitors will judge your business on your website design and content – just like a shop-window – so be sure to plan it carefully to reflect your corporate identity.

For more information and advice on web design, web development, SEO and CMS web design visit web and SEO agency based in London: Art Division Ltd.
For more information and advice on graphic design and corporate branding visit design agency based in London: BergHind Joseph.
For more information and advice on b2b marketing and design visit Latitude Solutions. Latitude Solutions are business to business design agency based in London.
For more information and advice on email marketing design check out Write About Now, email marketing tool.